The Industrys Longest Track Record Records Of Providing...

Today, it continues to build on the industry s longest track record of providing leading edge EP technology to develop new advancements-from reservoir to surface. Schlumberger supplies the industry s most comprehensive range of products and services, from exploration through production and integrated pore-to-pipeline solutions for hydrocarbon recovery that optimize reservoir performance. Its key Customers includes Twenty-eight customers that are currently publicly disclosed. Schlumberger is providing services for several large multinational and foreign companies including ExxonMobil, Chevron, Shell, BP, Petroleos Mexicanos, OGX Petroleo in Brazil, and Oil India Limited. The geographical diversity of its publicly listed company shows the†¦show more content†¦Drilling Group which is the segment this paper focus on it market analysis consists of the principal technologies involved in the drilling and positioning of oil and gas wells and consist of wide range of product lines. W e chose this segment because the potential of this segment, as it generated more than $2.5 billion in operating income in 2015 that is nearly 39% of Schlumberger’s total, comparing to $1.4 billion Halliburton drilling segment (best alternative) operating income. And Schlumberger’s drilling segment has around 12% global market share6. And Schlumberger’s drilling margins are the highest compare to Halliburton and Baker Hughes. Also Schlumberger acquisitions strategy enhanced the value proposition for drilling segment. Marketing Mix Schlumberger uses the marketing mix through the tactics to promote their drilling segment in the market. The 4Ps of the marketing mix influence each other and make up the business plan for Schlumberger to create its success. The Following are the 4Ps of drilling segment: Product: Schlumberger drilling group consists of wide range of sub segments product lines1 that consist of Engineering Real-Time Analysis, Drilling Services Systems, LWD MWD, Drilling Rigs, Drill Bits, Drilling Tools Products, Drilling Fluid Solutions, Surface Logging Services, Solids Control Cuttings Management, Fluids Processing, Drilling Applications, Cementing Services, Bits and Drilling Tools Fundamentals. Each